As former director of Dutch Flower Group (DFG), Boudewijn has been responsible for a.o. the Kenyan activities of DFG: supply chain management, quality control and freight forwarding. He knows the dynamics of the industry in both sourcing as well as sales to multiple retailers in both Europe and the US. Boudewijn lives parttime in Tanzania and has a broad experience with the East African culture. His approach ranges from the big picture to execution, the big picture should be logic and the execution defines the success.